Today is Yorkshire Day. I suspect that this might pass most people by including those who live in Yorkshire. But I thought it worth commenting on and I did a piece for the Yorkshire Post today which is below.
Unfortunately Yorkshire Day will not be marked in any significant way at least not beyond the civic procession in Hull. Ignorance? Apathy? After all it’s not a public holiday. Perhaps it comes down to the fact that most people are on holiday on August 1st and the people in Yorkshire at this time of year are, for the most part, visitors.
So maybe Yorkshire Day is wasted in August and it should be given another date in the diary, preferably a day off too. I am sure everybody has a suggestion but mine is a date which breaks up the long haul between New Year and Easter: February 6th, which happens to be the date when Fred Trueman was born!
Good reasons to celebrate our winning team
By Stewart Arnold
DESPITE the fact they were submerged into npower some years ago, I have a friend who, until recently, made his cheques payable to Yorkshire Electricity as a personal act of defiance against the loss of another Yorkshire company.
His cheques are nevertheless still banked, so I wondered what really motivated him to do this and it got me thinking about Yorkshire and what makes the attachment to Yorkshire companies and organisations so strong.Thumbing through the telephone book, this Yorkshire Day, one sees a lot of companies with Yorkshire in their name selling anything from eggs to damp proofing, from plywood to financial services.
If one adds to this the unequivocal connection with Yorkshire of the expression White Rose, there are literally thousands of companies linked to the county. Of course, this might just reflect the geographical scope of these companies to indicate their area
of operation.
In most cases, this seems unlikely. After all, the Yorkshire Bank is a national operation (well at least as far as Nottinghamshire, given their sponsorship of that county’s cricket team) and, of course, so is this newspaper.
No, the use of Yorkshire in the title is there to suggest to potential customers a set of characteristics
and values.
One can only assume that the Yorkshire brand has positive attributes given the wide range and number of companies operating under its name.
In other words, it is shorthand which says that if it has Yorkshire on the label, on the tin or in the title, then this is good stuff.
So what attributes does the term Yorkshire serve up? Underlying it is probably a quality product at a fair price and that nobody is being ripped off. For foodstuffs at least, it invokes a sense of wholesomeness in a reflection of the famous Hovis ad.
Or maybe it conjures up an image of Yorkshire itself: of dales and moors and Minsters and David Hockney and so on. This is pretty stereotyped, but at least a move away from the usual image of flat caps and whippets which is how others claim to see us.
What is also encouraging is the widespread use of the White Rose symbol to reinforce the Yorkshireness of the product or the company. That symbol has in turn become a powerful perception of the Yorkshire brand.
Interestingly, with the possible exception of Cornwall, I would
be hard pressed to think of any other English county or region which provokes the same sort of positivity when it comes to products and services.
In fact, I would contend that Yorkshire has the same sort of reputation as some of Europe’s smaller countries. After all didn’t a former Bishop of Wakefield in fact describe Yorkshire as a country in miniature?
A couple of years ago, I spent a few days after Christmas with my wife in Barcelona which, of course, is in the proudly independent region of Catalonia.
Over the years, fostered particularly during the Franco years, the city’s football club has come to represent the Catalan independent spirit. And, although Barcelona FC has such a strong following in the region, there is nevertheless an aspiration for a Catalonian national team.
Although not recognised by UEFA, once or twice a year a Catalonia team does play. On my visit, they had just drawn 1-1 with Paraguay in the Nou Camp.
I immediately thought that we could do something similar here, perhaps as a way of marking Yorkshire Day each year, drawing on the best
footballers born in the county to play under the White Rose against say Scotland or Northern Ireland.I even started to jot down a possible team. That’s when my
idea started to wither on the vine because I got as far as naming
Paul Robinson as the goalkeeper and was actually stumped to name another 10 players plus substitutes who we could put out to play international football.
And, perhaps, this symbolises the variation in the way the spirit or embodiment of different regions is expressed.
For some it is football. For others, such as ourselves here, perhaps it is in the expression of good quality products and services.
I suppose it can be summarised as a question of making brass over football and, given the current state of the game in Yorkshire, who can blame anybody for that?
Stewart Arnold is a former chairman of the Campaign for Yorkshire.